If you are in the copywriting business, you are in an excellent position to profit from this economy. Every business needs copy that sells, however, one challenge I hear about is how to price services.
Why do you need a printed rate sheet as a copywriter? Established rates reduce resistance to purchase, without scoping out a specific project. Your rate sheet outlines all the services you provide, which often gives prospects ideas. A rate sheet saves you time.
Before you do your first proposal you'll need an understanding of the rates you'll charge. Call this a "Rate Sheet" or "Schedule of Estimated Fees" -- I call it a shortcut to get proposals together and make sure you are paid for your efforts.
A rate sheet is something you provide after you've generated a lead, not something you put on your website. It's important for a prospect to get to know you first, trust you, see samples, before they see what you charge.
Are you using a rate sheet? What advice do you have for putting one together? Any questions?
Best,
Justin
